Fillmore Social Club

VII/VIII


Identity System,
c.2018
Fillmore Social Club is a Korean-fusion restaurant located in the heart of Fillmore neighborhood. This welcoming bar and kitchen serve various Korean snacks, Asian-fusion combos, and playful cocktails. This rebranding project is a collaboration with Natalia Gosali.

The place has opened for five months now, since December 2017. Yet it has not created a buzz and never had a waiting list during their brunch and dinner hours. Our strategy is to position the brand to appeal to the millennials. The visual language was set to be modern and welcoming.