Giannis Antetokounmpo

III/VIII


Branding Identity,
c.2018
Self-initiated project based on the recent endorsement contract Nike made with Giannis Antetokounmpo. I conceptualize the possible identity system for his line.

My design approach for his identity system revolves around the nature of his game. His brand is elevated with a bold monogram that is inspired by his slashing and physical style of play. The photography used is intended to be black and white, and grainy to intensify his athleticism.