Branding Identity,
Pastelle is a women athleisure brand with an easy-going attitude that make athleisure for everyday activities.The brand targets the contemporary, active and creative women. I believe that everyone should be comfortable in their own skins, You Be You.

The brand concept is inspired by the subtlest shades of colors, pastels. Like the calmness and muted of the color palette, the brand identity is intended to be modest.