Pathos
Wine Label

IV/VIII


Packaging System,
c.2017
Pathos is a conceptual wine label. The brand believes wine itself as a form of art, that every glass is full of emotions that translate into thoughts for the one who drinks it.

I regenerated well known classical paintings to matched with each wine bottles. The paintings are based on their era and messages behind them. Bright and vibrant color palette were utilized for lower price point products. A darker color palette and complimentary wooden case were aimed and designed for a
higher price point collectible.